A better way to book hotels.

Consider this your sign to use a travel agent. We make it dead simple for you to travel like an insider, with killer perks & data-driven recommendations – all for the same price as doing the heavy lifting yourself.

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Pay the same (no, really).
Get WAY more.

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Customized travel planning for your style

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Expert advice from people who've actually been there

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Free upgrades, spa credits and more – we got you

Meet your new best friend in travel.

Admittedly, we’re a little hotel-obsessed – and we put this obsession to good use for you. 

We’re detail-oriented planners, networkers & community-builders, and have an unwavering curiosity for the world around us.

When you book with a Fora Advisor, you get personalized recommendations, access to our network, and match-making to world-class hotels.

Translation? Booking with a Fora Advisor is your golden ticket to the best recs and best travel experiences – always.

Designed as a win/win/win.

Too good to be true, you say? Nah. Let us break it down for you.

    Travelers win

    You pay the same price as if you booked direct, plus you get insider recs, upgrades, and perks like spa credits & room upgrades at nearly 3,300 hotels around the world. How does it work? Hotels pay us a commission for doing our job, just like the big booking sites.

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    Hotels win

    Hotels like working with us because Fora Advisors are a budget-savvy extension of their sales team. We’re their biggest cheerleaders, and help to match-make travelers to stays at their properties. Hotels love happy travelers.

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    Our advisors win

    Fora Advisors are travel entrepreneurs: they’re the side hustlers, career-changers, moonlighting tastemakers of the group, and all-around travel extraordinaires. When you book with a Fora Advisor, you’re supporting their small business. And when our advisors win, we win.

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It’s as easy as 1, 2, 3…

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Find an advisor who gets you

Choose a Fora Advisor to book your hotel.

Round 2 icon in the SPREAD THE WORD section.

Collab to book your trip

Share your preferences with your advisor.

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Unlock perks & upgrades

From hotel credits to upgrades & more, we got you.

From staycations to safaris, we do it all

Trips of all kinds

  • Solo trips

  • Family trips

  • Couples trips

Destinations near & far

  • Staycations near home

  • Far-flung destinations

  • Everything in-between

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Your hotel, plus the extra bells & whistles (if you want)

We love hotels, like, love hotels – but we can also do it all (when it comes to travel planning, at least). Book your hotel, opt to plan your full itinerary, or get recs for anything in-between. Our travel planning is customized specifically for you, always.

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More than just freebies & perks.

We’re not living under a rock – we know all the other travel companies out there claim to be the best. But we’re gonna throw some shade their way without naming any names…

We’re different because you get to:

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Collab with a real person

Not a call center or algorithm

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Get 1:1 support

Personalized for your unique style

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Access a direct line to hotel

Your booking is top priority

Relax, you're in good hands

Featured Fora Advisors

Your Fora Advisor is your in to unlock an incredible hotel experience. Connect with them to access exclusive perks & upgrades, get insider recommendations and book the Best Trip Ever.

Still have questions? We got you.

Yep! Over the past few years, industry players have rebranded as travel advisors to reflect the level of personalization and care we put into planning each trip. Like a financial advisor - we’re real experts. We can create your trip from scratch or help book what you’ve already decided on, and everything in between.

We make travel awesome. Fora Advisors take the time to learn your preferences and narrow down your destination and accommodation options to find the best fit for you, specifically. And we curate our community for true expertise. Our job is to make sure your next trip is precisely tailored to your taste, vacation style and budget, of course.

We can - but specialize in the on-the-ground experience, accommodation and activities. Many customers choose to book their own airfare.

Ooh, time for our favorite question! When booking your trip through a Fora Advisor, you’ll benefit from the partnerships we have set up with more than 3,500 hotels and travel providers around the world, including the Virtuoso consortia, Four Seasons and Rosewood. Read more about our Partners.

Say hello to room upgrades, complimentary breakfasts, resort and spa credits, and, last but definitely not least, you’ll get all of this for the best available rate you’d find on the Internet. 

But traveling with Fora goes well beyond that. We put serious time and airline mileage into visiting these properties in person so we can give you the up-to-date intel on your destination. We also maintain close relationships with hotel management so you’re treated like the VIP you are from the moment you arrive.

Fora Advisors don’t charge anything for most travel bookings. Advisors receive commissions from the properties and travel providers, at no additional cost to you. In fact, we’ll always find the best available rate so you can be confident you’re getting a great deal.

Because airlines rarely offer that option, Fora Advisors charge a ticketing fee of $50 for domestic or $100 for international flights when booking them for you.

For more complicated multi-stop itineraries, Fora Advisors may choose to charge a planning fee. This will always be transparently presented.

For every trip Fora Advisors book, we happily share recommendations for restaurants and activities that you can either book yourself, or with the help of the hotel concierge, at no cost to you. If you’d like your Fora Advisor to arrange those, the cost of booking restaurant bookings and organizing activities varies, but usually starts at $300 per week of travel.

It depends on the hotel or travel provider. Most hotels require a credit to hold a room, but some also charge a deposit upon making the reservation. Before we release your payment information, we’ll always let you know your chosen hotel’s deposit and cancellation policies so there are no surprises.

Of course! The more the merrier. Whether you’re organizing a family reunion, honeymoon, a bachelorette party destination experience or a company-wide retreat, we’re happy to help. Just get in touch with your Fora Advisor to begin the process.

Hotels are required to offer price parity, but occasionally you may see a different rate from an online travel agency than the one advertised on the hotel’s website. That happens very rarely but, when it does, we do our best (e.g. contact the property directly) to ensure the property honors the same price.

Like, the catch of the day? JK. We understand why you’d ask but we can assure you there is none. 

Here’s a peek behind the scenes: hotels pay a much smaller commission to a human travel advisor than they do to an online travel agency like Expedia or Booking.com. Hotels and other travel providers also love working with us because we put a lot of effort into recommending the right place for each traveler. That’s why they’d rather pay us the commission and add in perks such as spa credits for you, instead of having you booking online. It’s a total win-win.

Planning travel - if you have a lot of time - can be fun. It’s what we do!

But you’ll still benefit from using a Fora Advisor. Tell us the hotels you’re interested in and we’ll book them for you so you get perks such as free breakfast, a room upgrade, early check-in or late check-out, at no extra cost to you.

Plus we’ll let you know if we have any intel on the property that may not be obvious online (like the fact that the room you requested looks onto a wall). It’s like having a best friend who works in travel, and can help you plan your dream trip.

And if you really love planning travel, have you thought about becoming an advisor with Fora? We’d love to have you onboard. You can learn more about becoming a Fora Advisor (and getting paid to book travel).

All types. Resort vacations, safaris, city breaks, vacation home rentals, once-in-a-lifetime adventures, weekend escapes, we do it all. Send it our way - if we can’t book it we’ll let you know. Find the Fora Advisor who suits your specific style.

It depends. Some are extra easy and can be organized in an hour, while others include many different moving parts and might take week

We have many different travel advisors who all have their own travel style and expertise. We suggest browsing their profiles to find your perfect match. Sounds like a dating app, doesn’t it? Except we know we have the one for you ;)

Your Fora Advisor is a live human (with feelings and everything!). We use technology to communicate, organize information and manage the sales process but, when it comes to organizing the best possible trip for each traveler, we believe that you can’t replace a real connection with a travel expert. Robots don’t get you like we do.

Tell us everything. Let us know if you love golf, must have access to a kids’ club, or can’t stand the feeling of sand through your toes (no beach for you!). Serious allergies or dietary restrictions are also very helpful information to have. That way we’ll only show you options that fit your wants and needs. It’s also great to hear about hotels and trips you’ve loved in the past, because that clues us in to your travel style.

Your dedicated Fora Advisor is your main point of contact. They’ll be there when you need them so feel free to reach out to them directly.